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Working student* Global Marketing Programs


Location: Berlin (Germany)



Are you an IT or marketing student? Have you already completed your first semester of studies? Are you an engaging team player who communicates well? Do you enjoy learning and challenging yourself? Then you might be the right person to join our Global Marketing Programs team as a student intern at our Berlin location!





  • Provide project management support for planning and executing a multi-channel global marketing program for a strategic product line
  • Support the campaign launch of annual new product releases and the organization of an annual global virtual conference
  • Manage the setup of online campaigns, including creating and editing email templates, online web pages and forms, and social media memes
  • Support the design of global marketing campaigns
  • Leverage our marketing automation system (Marketo®) and CRM (Salesforce®) to manage email campaigns and web forms
  • Collaborate with global field marketing on campaign localizations and execution schedules
  • Support the creation of tracking links (Google Analytics™) and analysis of KPI campaign performance to drive insights for marketing optimization
  • Work with Software AG’s content management system to keep the global marketing programs portal up-to-date
  • Track and report on marketing program performance





  • Experience with Google Analytics is required
  • Experience using Microsoft® PowerPoint®, Word and Excel® is required
  • Experience with CRM databases, preferably Salesforce.com®, is preferred
  • Basic knowledge of automation tools (Marketo, etc.) is preferred
  • Fluency in English mandatory and basic level of German desirable
  • Basic knowledge of automation tools (Marketo, etc.) is preferred





  • Solid communication skills
  • Positive attitude toward learning
  • Excellent team spirit




Please apply only online. Your application should contain a short cover letter, a curriculum vitae in tabular form as well as your training and work references.
Your contact:
Tanja Topal, Manager HR Recruiting & Onboarding DACH, Phone +49 (0) 681 210 3105


*f/m/d – diversity matters!


















Jobsegment: Intern, Project Manager, CRM, Field Marketing, Entry Level, Marketing, Technology