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Partner Marketing Director, UK

Bracknell
GB

This role is based in Bracknell

 

THE ROLE

 

The Marketing Director will focus on driving Demand Generation and Pipeline Creation in the net new logo and partner marketing space, in line with the business objectives in the UK and Nordics region.

 

This person will work closely with the Global Marketing team and pro-actively collaborate with the UK and Nordics team to roll out local and corporate campaigns in the focus countries as well as strategize and execute field-marketing programs. This position will participate in multi-function teams and report directly to the Senior Marketing Director for the UK and Nordics. 

 

The selected candidate must be self-directed, collaborate well with colleagues, have initiative and critical thinking skills, dive into the details to get things done, and have a can do attitude, with the ability to manage and execute numerous projects simultaneously. Key responsibilities for this position include:

 

  • Manage marketing for the region, with a focus on net new logo and partner marketing.
  • Drive and implement the optimal mix of marketing programs; identify the most effective messaging, value proposition, channels and calls to action
  • Manage and execute all logistics for marketing events and conferences in the region. 
  • Strategize, plan and execute field marketing programs such as partner events, campaigns, seminars, client/prospect dinners, live webinars.
  • Collaborate with global marketing teams to roll out campaigns and lead nurturing for the region
  • Source and manage local vendors for marketing program execution including direct mail
  • Manage regional user groups/association relations and program deliverables
  • Provide guidance on marketing messages and material, website, campaign concept and creative development to ensure effectiveness for the region
  • Facilitate and track lead distribution and follow up activities with the inside and field sales teams
  • Track campaigns and report metrics as well as overall ROI to the internal stakeholders
  • Manage project timelines, quality issues, resources, SOW (scope of work) / budget.
  • Monitor and report effectiveness of marketing communications

 

ABOUT YOU

 

Education

 

  • Bachelors degree required; Major in marketing or communications preferred
    Experience

 

Experience  

 

  • 7-10 years of experience in marketing, with 5+ years of technology marketing. Direct experience in marketing campaign management strongly preferred, with a prior experience of partner marketing

 

Skills  

 

  • Highly self-motivated individual who enjoys working in a team environment
  • Tenacious problem solver with a strong work ethic, sense of urgency and desire to succeed. Strong drive to action and results orientation
  • Creative marketer with strong written, editing and oral communication skills
  • Attention to detail with an ability to meet tight timelines while maintaining a positive attitude.
  • Ability to work with varied groups including executive management, customers, media, and internal teams
  • Demonstrated lead generation results that translated into sales revenue
  • Ability to multi-task and produce results in a start-up environment
  • Understand how to leverage technology in marketing processes, including marketing automation, salesforce, Adobe creative suite, Microsoft office software, and similar tools

 

Desired Qualifications

 

  • English Language to a native level
  • CIM or other industry body a plus, but not requirement

 

YOUR RECRUITER

 

Get in touch with simi.vegad@softwareag.com for more information

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


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