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Marketing Specialist - Demand Generation

Houston
US

As the Demand Generation Specialist with a growth marketing mindset you will be responsible for defining, creating and implementing an array of highly targeted, engaging multi-channel programs that generate leads, move prospects through the buyer’s journey and deepen our relationship with current database members. With your growth hacking mindset you are always looking for improving our effectiveness and increasing our conversion rates throughout the buying funnel. The Specialist ensures all leads generated through inbound and outbound channels are engaged, nurtured, qualified and efficiently handed over to our sales development representatives.

The ideal candidate is a highly motivated, enthusiastic, and ambitious individual with proven experience in general marketing running on- and offline campaigns and events. The candidate should have a practical, hands-on mentality and the skills to create and fully execute the demand generation strategy that creates and captures demand. In your role as Demand Generation Specialist you will work closely with the entire marketing team and key stakeholders within our company.

 

Key Responsibilities Include

  • Develop, maintain, and execute demand generation plans within our target markets fitting our ICP, including using key marketing systems to generate, distribute, and report on leads.
  • Align and constantly optimize inbound and outbound campaigns, tactics, tools and processes, ensure accurate messaging, timing, and execution of one-off and always-on marketing campaigns for each phase of the buyer journey.
  • Manage and run the portfolio of marketing programs, including: website, content marketing, email nurturing, paid advertising, content syndication, SEO, social media, blogs, webinars, video, etc..
  • Coordinate internal and guest speakers, webinars, and industry conference strategy, including but not limited to: identifying industry (digital) events, planning event logistics, vendor management, and pre-, at-, and post-event communication in collaboration with our team.
  • Collaborate with and support our New Business Sales, Digital Marketing, Account Based Marketing and Partners on an integrated approach that maximizes revenue contribution.
  • Test, measure, analyse, and report on the demand generation program effectiveness on a regular basis to continuously improve our impact on sales pipeline revenue (marketing sourced and influenced) based on conversion rates, cost-per-lead metrics, and lead-to-opportunity conversion ratios.

 

Your Qualities

 

  • Minimum 3 years’ experience in all-round marketing, growth marketing, inbound marketing, demand generation, and or digital marketing.
  • Experience executing innovative, multi-channel demand generation programs for enterprise accounts in a B2B SaaS environment is a plus.
  • Knowledge, affinity and experience in the process manufacturing industry and data analytics with understanding of enterprise sales cycles and how to employ marketing strategies to nurture leads and drive engagement is a plus.
  • Fully proficient in HubSpot with a solid understanding of inbound and outbound (paid) marketing campaigns is a must. Knowledge of WordPress, graphical design tools and video editing tools is a plus.
  • Familiarity with tools such as Google Analytics, Google Audiences, Google Adds, social platforms and Webmaster Tools
  • Excellent written and verbal communication skills
  • You are data-driven with experience analyzing data, testing hypotheses, and generating insights to drive growth
  • Great at managing projects – prioritizing and balancing planning and delivery to meet deadlines
  • Dynamic and thrive in a fast-paced environment
  • You don’t always need to be given directions and you do not take criticism personally
  • You are a life-long learner, constantly curious and growing.

 

Culture


We have an open-minded culture and many exciting projects where you have the freedom to “be your best you”. You’ll have opportunities for international collaboration on top of a comprehensive training and development program that encourages professional growth. We are in an innovative market and offer future-proof products. Most importantly, an overall a pleasant team-oriented working atmosphere.


This is a fast-paced environment - we are looking for smart, high energy candidates who are driven to make a big impact and who want to work alongside a growing team. We collaborate often so you must be team player! The perfect candidate will thrive on the prospect of taking on new challenges and helping Software AG increase its leadership in the digital transformation marketplace!

 
What to Expect

 

  • The employees are smart, friendly and welcoming
  • Health Insurance starts your first day on the job
  • 6 weeks of PTO – 3 weeks of vacation and 3 weeks of sick leave
  • 14 paid holidays (including a floating holiday and a community service day)
  • 401(k) Plan with up to 5% employer match
  • Parental Leave
  • Corporate discount purchase programs
  • Group legal plans
  • Pet Insurance
  • And MANY more

It is the policy of the Company that employment decisions shall be based on merit, qualifications, and competence. Employment practices shall not be influenced or affected by virtue of an applicant’s or Employee’s age, race, color, gender, gender identity or expression, genetics, sex, sexual orientation, marital status, pregnancy, national origin, ancestry, religion, disability, protected veteran status and other protected classifications. In addition, it is Company policy to provide an environment that is free of unlawful harassment of any kind, including that which is sexual, age-related, or ethnic. This policy governs all aspects of employment, promotion, assignment, discharge, and other terms and conditions of employment.

Software AG is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration without regard to race, age, religion, color, marital status, national origin, gender, gender identity or expression, sexual orientation, disability, or veteran status. It is the policy of the Company that employment decisions shall be based on merit, qualifications, and competence. Employment practices shall not be influenced or affected by virtue of an applicant’s or Employee’s age, race, color, gender, gender identity or expression, genetics, sex, sexual orientation, marital status, pregnancy, national origin, ancestry, religion, disability, protected veteran status and other protected classifications. In addition, it is Company policy to provide an environment that is free of unlawful harassment of any kind, including that which is sexual, age-related, or ethnic. This policy governs all aspects of employment, promotion, assignment, discharge, and other terms and conditions of employment.

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