Share this Job
Apply now »

Digital Marketing Manager

Reston
US

ABOUT THE JOB

We are looking for a creative, bold and results-driven Digital Marketing Manager to join our North America marketing organization, to develop, implement, track and optimize our digital marketing campaigns across all digital channels.  You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.  As the lead digital marketer for North America, you have the exciting opportunity to make a difference in helping Software AG gain brand notoriety, market awareness and revenue growth.

 

Tasks and Responsibilities:
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain North America's social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Plan, execute, and measure experiments and conversion tests
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners

 

ABOUT YOU

Academic Degree: BS/MS degree in marketing or a related field
 

Professional Experience in year(s): 5

 

Special Knowledge:

  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments

 

IT Skills:
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints

 

Languages:  English

 

Additional Requirements/ Soft Skills:

  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Brainstorm new and creative growth strategies
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

 

WHAT YOU CAN EXPECT

  • The employees are smart, friendly and welcoming
  • Free underground parking – never get wet or shovel snow
  • Health Insurance starts your first day on the job
  • Three weeks paid vacation & three weeks paid sick leave
  • 10 paid holidays (including a floating holiday and a community service day)
  • 401(k) Plan with up to 5% employer match
  • Business Casual office
  • Kitchen on every floor with cable TV – also, subsidized snacks & cold drinks

 

 

Software AG is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration without regard to race, age, religion, color, marital status, national origin, gender, gender identity or expression, sexual orientation, disability, or veteran status.

 

Click on the link to view the full EEO statement https://www.softwareag.com/us/images/EEOC_2018_tcm409-175403.pdf

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


Nearest Major Market: Washington DC

Job Segment: Marketing Manager, Advertising, Developer, Manager, Marketing, Technology, Management

Apply now »