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Director, Product Marketing IoT

Reston
US

Product marketing management is the driving force behind getting products to market - and keeping them there. Product marketers are the overarching voices of the customer, masterminds of messaging, enablers of sales, and accelerators of adoption. 

 

At Software AG, Product Marketing is a strategic marketing function that bridges the gap between product management and marketing communications.

The Director of Product Marketing, IoT & Analytics will be a leader in all aspects of product marketing related to this business unit (Internet of Things & Analytics). Your efforts will include driving competitive differentiation to establish market leadership and help increase win rates against key competitors. You will also work closely with the sales organization to improve productivity and to help secure business at new accounts as well as to support up-sell/cross-sell opportunities, along with collaborating with the product management team to launch new offerings and grow market share in key segments.

 

About you:

  • GTM Strategy – Contribute to go-to-market strategy by developing ideal customer profiles, building personas, defining use cases, and mapping the customer journey.
  • Product Marketing Strategy – Build and refine the messaging that ties individual products to our company strategy, and creates a bridge to the challenges our customers face
  • Messaging and Positioning - Develop messaging frameworks and value propositions for the features and benefits of the IoT products and use cases, differentiated by audience such as prospects, customers, analysts, partners, and employees.
  • Subject Matter Expert - Has deep expertise in the capabilities of IoT platforms. Act as a subject matter expert to support strategic sales opportunities. Participate in thought leadership webinars, analyst briefings, and customer meetings. Contribute to white papers, campaign assets, and other materials as needed.
  • Product Launches - Maximize the impact of new product releases by infusing the launch activities with value for the customer; collaborating with the product management, corporate marketing, and demand generation teams on activations including external announcements, sales training, and upsell/cross-sell campaigns and assets.
  • Sales Enablement - Collaborate with cross-functional teams to develop sales playbooks, training materials, product brochures, objection handling scripts, and ROI/TCO models to help accelerate the on-boarding of new reps and improve sales productivity.
  • Competitive and Market Intelligence - Monitor product releases, partnerships, acquisitions, news, and customer wins from key competitors. Aid in the development of competitive battle cards and win themes against key vendors. Understand themes in the industry, customer challenges.
  • Team Leadership – Manage, mentor, and develop a team of product marketers.

 

Requirements:

  • Ideally 8+ years of experience in product marketing or a product management role at enterprise technology/software company (preferably with IoT experience)
  • 5+ years of team management experience, ideally in a matrixed organization
  • Strong messaging and storytelling skills with the ability to translate technical concepts to a wide audience using real world examples, visuals, and analogies
  • A passion for learning new technologies and an aptitude to learn technical concepts quickly
  • Ability to create documents and presentation materials for sales and other internal teams
  • Excellent verbal and written communication
  • Ability to bring together a diverse set of stakeholders to consensus

 

Culture
We have an open-minded culture and many exciting projects where you have the freedom to “be your best you”. You’ll have opportunities for international collaboration on top of a comprehensive training and development program that encourages professional growth. We are in an innovative market and offer future-proof products. Most importantly, an overall a pleasant team-oriented working atmosphere.


This is a fast-paced environment - we are looking for smart, high energy candidates who are driven to make a big impact and who want to work alongside a growing team. We collaborate often so you must be team player! The perfect candidate will thrive on the prospect of taking on new challenges and helping Software AG increase its leadership in the digital transformation marketplace!

 
What to Expect

  • The employees are smart, friendly and welcoming
  • Health Insurance starts your first day on the job
  • 6 weeks of PTO – 3 weeks of vacation and 3 weeks of sick leave
  • 14 paid holidays (including a floating holiday and a community service day)
  • 401(k) Plan with up to 5% employer match
  • Parental Leave
  • Corporate discount purchase programs
  • Group legal plans
  • Pet Insurance
  • And MANY more

It is the policy of the Company that employment decisions shall be based on merit, qualifications, and competence. Employment practices shall not be influenced or affected by virtue of an applicant’s or Employee’s age, race, color, gender, gender identity or expression, genetics, sex, sexual orientation, marital status, pregnancy, national origin, ancestry, religion, disability, protected veteran status and other protected classifications. In addition, it is Company policy to provide an environment that is free of unlawful harassment of any kind, including that which is sexual, age-related, or ethnic. This policy governs all aspects of employment, promotion, assignment, discharge, and other terms and conditions of employment.

Software AG is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration without regard to race, age, religion, color, marital status, national origin, gender, gender identity or expression, sexual orientation, disability, or veteran status.It is the policy of the Company that employment decisions shall be based on merit, qualifications, and competence. Employment practices shall not be influenced or affected by virtue of an applicant’s or Employee’s age, race, color, gender, gender identity or expression, genetics, sex, sexual orientation, marital status, pregnancy, national origin, ancestry, religion, disability, protected veteran status and other protected classifications. In addition, it is Company policy to provide an environment that is free of unlawful harassment of any kind, including that which is sexual, age-related, or ethnic. This policy governs all aspects of employment, promotion, assignment, discharge, and other terms and conditions of employment.

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Nearest Major Market: Washington DC

Job Segment: Manager, Product Marketing, Product Manager, Marketing Communications, Management, Marketing, Operations