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Global Marketing Program Director



We are looking for a competent Global Marketing Program Director to oversee the organization’s marketing ventures. This primarily involves developing and implementing strategies to strengthen the company’s market presence and help it find a global “voice” that will make a difference.



  • Own the global marketing program for Software AG’s Adabas & Natural business unit.  
  • Align regional market needs with the objectives of product and sales teams to create a roadmap of global marketing programs that generate global awareness and demand plus measurable ROI. 
  • Deliver integrated digital campaigns with compelling content across a mix of inbound and outbound channels including digital marketing, email engagement and nurtures, global events, content syndication via external online communities and partner networks and influencer marketing. 
  • Monitor, optimize and report on program performance to diverse set of stakeholders and manage their expectations. 
  • Leverage initiatives in social media, corporate communications, and analyst relations to enrich campaign messaging, underscore thought leadership and expand digital footprint of campaigns. 
  • Partner closely with marketing operations to continuously optimize the lead pipeline, measure KPIs and uncover actionable insights.



Education and Experience  

  • 5+ years of proven experience in a Global Marketing leadership role for an enterprise technology organization
  • Excellent leadership and organizing skills
  • Analytical and creative thinking
  • Exquisite communication and interpersonal skills
  • Up to speed with current and online marketing techniques and best practices
  • Thorough knowledge of web analytic tools
  • Customer-oriented approach with aptitude
  • Professional chartered marketer (CIM) is a plus
  • BSc/BA in business administration, marketing and communications or relevant field


We have an open-minded culture and many exciting projects where you have the freedom to “be your best you”. You’ll have opportunities for international collaboration on top of a comprehensive training and development program that encourages professional growth. We are in an innovative market and offer future-proof products. Most importantly, an overall a pleasant team-oriented working atmosphere.

This is a fast-paced environment - we are looking for smart, high energy candidates who are driven to make a big impact and who want to work alongside a growing team. We collaborate often so you must be team player! The perfect candidate will thrive on the prospect of taking on new challenges and helping Software AG increase its leadership in the digital transformation marketplace!

What to Expect

  • The employees are smart, friendly and welcoming
  • Health Insurance starts your first day on the job
  • 6 weeks of PTO – 3 weeks of vacation and 3 weeks of sick leave
  • 14 paid holidays (including a floating holiday and a community service day)
  • 401(k) Plan with up to 5% employer match
  • Parental Leave
  • Corporate discount purchase programs
  • Group legal plans
  • Pet Insurance
  • And MANY more


Software AG is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration without regard to race, age, religion, color, marital status, national origin, gender, gender identity or expression, sexual orientation, disability, or veteran status.
Click on the link to view the full EEO statement





















Nearest Major Market: Washington DC

Job Segment: Manager, Database, Corporate Communications, Program Manager, Management, Marketing, Technology