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Marketing Communications Specialist - Professional Services


Marketing Communications Specialist – Professional Services

Reston, Virginia



The Marketing Communications Specialist for Professional Services (PS) will support the production and tracking of internal and customer-facing communications vehicles to include newsletters, blogs, webinars, roundtables/seminars, PowerPoint presentations, and promotional materials. He/she will also process web updates, coordinate email and social media campaign activities, run surveys, track success metrics and other ad hoc programs to support the PS organization and Marketing Manager objectives.

 Essential Job Functions

  • Implement the internal communications plan for PS to include newsletters, articles for the company magazine, blogs, intranet and SharePoint updates.
  • Support the Marketing Manager in creating customer-facing digital and print communications (newsletters, collateral, emails, landing pages, blogs, etc.) to generate brand/service awareness and leads as well as increase market engagement.
  • Work closely with PS Sales and Delivery Management to ensure proper positioning and packaging of communications/messaging by gathering and assessing necessary feedback.
  • Develop and execute marketing campaigns to encourage prospects to interact with Software AG via Webinars, face-to-face meetings, or events.
  • Develop promotional plans for campaigns to include email, social media and print outreach.
  • Create professional, well-designed PPT presentations for sales, proposals, education.
  • Monitor website copy, manage promotional schedules and coordinate web page updates as necessary.
  • Maintain an editorial calendar and be responsible for communicating and achieving due dates/deliverables.
  • Gather and analyze metrics to gauge success of communications pieces and messaging.
  • Assist in managing and coordinating external copy-writers/vendors when necessary.




  • Understand how marketing campaigns can be used to support the goals of the PS team – revenue growth, increased awareness.
  • Excellent written and oral communications skills with a focus on editing and writing pieces derived from many inputs. (Writing samples may be requested.)
  • Ability and desire to truly understand internal and external customers’ business, needs, challenges, and expectations.
  • Attention to detail and demonstrated project management skills to run multiple projects to completion simultaneously.
  • Ability to work alone with little direction; proactive self-starter.
  • Carries out projects in time and high quality with appropriate organization and planning.
  • Comfort with a multi-cultural environment and cognizant of global cultural variances and diversity in oral/written communication activities and deliverables.

 Education and Experience

  • B.S. Degree in Marketing, Business, or equivalent.
  • 3-5 years’ experience in similar position/related field.
  • Strong proficiency in MS Office, Word/PPT/Excel.
  • Experience with managing collateral development; developing/writing content then directing design resources in the creation of flyers, banners, infographics, emails.
  • Knowledge of online marketing - including metrics and best practices.
  • Experience with trade shows/events and/or organizing executive meetings.
  • Experience with Salesforce, email marketing, online survey tools and social media marketing/tracking. Experience with Marketo and LinkedIn Campaigns a plus.
  • Previous experience with marketing communications for services/consulting group a plus.
  • Spanish, French, German or Portuguese language skills are a plus.


  • The employees are smart, friendly and welcoming
  • Free underground parking – never get wet or shovel snow
  • Health Insurance starts your first day on the job
  • Three weeks paid vacation & three weeks paid sick leave
  • 9 paid holidays (including a floating holiday and a community service day)
  • 401(k) Plan with up to 5% employer match
  • Business Casual office
  • Kitchen on every floor with cable TV – also, subsidized snacks & cold drinks


Software AG is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration without regard to race, age, religion, color, marital status, national origin, gender, gender identity or expression, sexual orientation, disability, or veteran status.

Click on the link to view the full EEO statement



















Nearest Major Market: Washington DC

Job Segment: Communications, Marketing Communications, Consulting, Social Media, Marketing, Technology

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