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Marketing Manager, Global Alliances & Channels (Americas)

Reston
US

With strong investments into a market leading technology portfolio over the past years, Software AG is in a major investment phase to expand market coverage. A central cornerstone of that strategy is the significant expansion of Software AG’s partner ecosystem to expand customer coverage, add world class services capacities and drive & showcase customer innovation. A key part of the strategy is to expand the partner business through our local partners.

 

This role will work closely with counterparts across the company including those in Strategic Alliances & Channels, Field Marketing, Product Marketing and other marketing services to devise and then execute the marketing plan.

 

Location & Travel

  • Preferred location is Reston
  • Expected travel: up to 25%

 

Major Tasks

  • Build, execute, measure, and continuously optimize an annual, marketing and communication plan for Alliances & Channels in the region.
  • Demonstrate knowledge of and ability to leverage a portfolio of demand generation marketing channels contributing to incremental bookings.
  • Drive communication about partner success internal/ external and amplify within the partner community.
  • Track and report against MDF spend and promotional campaign effectiveness.
  • Work to identify the best marketing methods and tactics to increase product sell-through and brand exposure in the region.
  • Manage and collaborate with field marketing and cross-functional teams to build and execute integrated, measurable programs.
  • Plan and execute campaigns to drive engagement, inquires and opportunities.
  • Maintain relationships through ongoing contact with partners in joint go-to-market strategies.
  • Coordinate, plan, and participate in partner tradeshows and industry events.

 

Qualifications

  • Bachelor’s Degree in Marketing, Business or related discipline required
  • A number of years experience in relevant marketing role in a high-tech B2B software organization
  • First experience in channel or partner marketing would be an additional asset
  • Demonstrated ability to achieve and exceed goals
  • Ability to think strategically, but be equally adept at executing tactically and demonstrate exceptional attention to detail in both disciplines
  • Knowledge of best practices in B2B demand & lead generation
  • Strong analytical and quantitative capability to determine program effectiveness, ROI, and forecasting
  • Passion and skill for partnering with cross-functional teams and customers
  • Confident, positive, energetic, professional and team-oriented attitude
  • Superior interpersonal, communication, and problem-solving skills
  • Self-motivated with the ability to prioritize and manage competing demands in a fast-paced environment

 

Competencies

  • Portuguese or Spanish would be advantageous

 

Culture
We have an open-minded culture and many exciting projects where you have the freedom to “be your best you”. You’ll have opportunities for international collaboration on top of a comprehensive training and development program that encourages professional growth. We are in an innovative market and offer future-proof products. Most importantly, an overall a pleasant team-oriented working atmosphere.


This is a fast-paced environment - we are looking for smart, high energy candidates who are driven to make a big impact and who want to work alongside a growing team. We collaborate often so you must be team player! The perfect candidate will thrive on the prospect of taking on new challenges and helping Software AG increase its leadership in the digital transformation marketplace!

 
What to Expect

  • The employees are smart, friendly and welcoming
  • Health Insurance starts your first day on the job
  • 6 weeks of PTO – 3 weeks of vacation and 3 weeks of sick leave
  • 14 paid holidays (including a floating holiday and a community service day)
  • 401(k) Plan with up to 5% employer match
  • Parental Leave
  • Corporate discount purchase programs
  • Group legal plans
  • Pet Insurance
  • And MANY more

It is the policy of the Company that employment decisions shall be based on merit, qualifications, and competence. Employment practices shall not be influenced or affected by virtue of an applicant’s or Employee’s age, race, color, gender, gender identity or expression, genetics, sex, sexual orientation, marital status, pregnancy, national origin, ancestry, religion, disability, protected veteran status and other protected classifications. In addition, it is Company policy to provide an environment that is free of unlawful harassment of any kind, including that which is sexual, age-related, or ethnic. This policy governs all aspects of employment, promotion, assignment, discharge, and other terms and conditions of employment.

Software AG is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration without regard to race, age, religion, color, marital status, national origin, gender, gender identity or expression, sexual orientation, disability, or veteran status.It is the policy of the Company that employment decisions shall be based on merit, qualifications, and competence. Employment practices shall not be influenced or affected by virtue of an applicant’s or Employee’s age, race, color, gender, gender identity or expression, genetics, sex, sexual orientation, marital status, pregnancy, national origin, ancestry, religion, disability, protected veteran status and other protected classifications. In addition, it is Company policy to provide an environment that is free of unlawful harassment of any kind, including that which is sexual, age-related, or ethnic. This policy governs all aspects of employment, promotion, assignment, discharge, and other terms and conditions of employment.

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Nearest Major Market: Washington DC

Job Segment: Manager, Marketing Manager, Channel Marketing, Product Marketing, Marketing, Management