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Marketing Specialist, Professional Services



The Marketing Specialist (PS) is responsible for a combination of activities including but not limited to event management and coordination of tradeshows/roundtables/seminars sessions as well as web updates, coordination of email and social media campaign activities, development of promotional materials, internal and external surveys and, other ad hoc programs to support the PS organization and Marketing Manager objectives.


Essential Job Functions

  • Assist in the writing, development, and generation of collateral for promotional emails, landing pages, direct mail pieces, website, and related print - electronic collateral.
  • Support the Marketing Manager in creating digital marketing activities, blogs, etc. to generate: Brand –Service Awareness, Leads, Market engagement.
  • Recommend, develop and execute e-marketing/social media campaigns that encourage prospects to interact with Software AG via Webinars, face-to-face meetings, or events.
  • Help design, execute and create digital marketing strategies, programs, content, and integrated campaigns.
  • Monitor website copy, managing promotional schedules and re-designing web pages when necessary.
  • Assist in managing and coordinating external copy-writers/vendors when necessary.
  • Work closely with customers and market leaders including analysts to ensure proper product positioning and packaging of communication-messaging by gathering and assessing necessary feedback.
  • Create PPT materials, presentations for related marketing collateral/presentations.


Supervisory responsibility: No






  • Understanding of how marketing campaigns related to the goals of the PS team
  • Strong written and oral communications skills
  • Strong knowledge of online marketing, including metrics and best practices
  • Search engine marketing and search engine optimization skills – Google ad words certification (nice to have)
  • Ability to communicate in a multi-cultural environment and cognizant of global cultural variances and diversity in oral/written communication activities and deliverables.
  • Ability to understand customers’ business, needs, challenges, and expectations.
  • Shows personal commitment, strong team player and experienced in working in a collaborative environment.
  • Carries out projects in time and high quality with appropriate organization and planning


Education and Experience

  • B.S. Degree in Marketing, Business, or an
  • 3-5 years’ experience in similar position/related field.
  • Strong interpersonal and writing skills.
  • Strong knowledge of MS Office, Word/PPT/Excel, HubSpot, Salesforce, Adobe Photoshop and InDesign, Constant Contact, online Survey Tools, Hootsuite and Meltwater, various Content Management Systems to include WordPress, Google AdWords, SEO Management, Facebook Ads, LinkedIn Campaigns, Microsoft Dynamics Marketing.
  • Ability to work in a fast-paced, diverse global-cultural environment.
  • Attention to detail and demonstrated the ability to manage multiple projects to completion simultaneously.
  • able to work alone with little direction.
  • Previous experience with marketing campaigns for services/consulting group a plus
  • Spanish, French, German or Portuguese language skills are a plus.



  • The employees are smart, friendly and welcoming
  • Free underground parking – never get wet or shovel snow
  • Health Insurance starts your first day on the job
  • Three weeks paid vacation & three weeks paid sick leave
  • 10 paid holidays (including a floating holiday and a community service day)
  • 401(k) Plan with up to 5% employer match
  • Business Casual office
  • Kitchen on every floor with cable TV – also, subsidized snacks & cold drinks



Software AG is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration without regard to race, age, religion, color, marital status, national origin, gender, gender identity or expression, sexual orientation, disability, or veteran status.


Click on the link to view the full EEO statement




















Nearest Major Market: Washington DC

Job Segment: Advertising, Social Media, Consulting, SEM, Marketing, Technology

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