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Senior Manager, Partner Marketing


Candidate will be responsible for the management and execution of partner marketing initiatives for North America. This role is responsible for helping build go-to-market plans with focus partners, developing and executing co-marketing plans, engaging with partners and ensuring they are properly supported from a marketing perspective. This is a new role with tremendous growth opportunity to implement new marketing ideas and efficiencies to support our expanding partner ecosystem. The ideal candidate has exceptional planning and communications skills, a channel-first attitude, and ability to create and launch campaigns, tools and programs that move the needle.


Duties & Responsibilities:


    • Develop and manage North America partner strategy, plan and budget to achieve bookings, pipeline and partnership goals in alignment with Alliances & Channels team.
    • Work with Field Marketing and Alliances & Channels team to assess and prioritize top focus partners for each business unit.
    • Plan and execute co-marketing programs to increase customer awareness and adoption of Software AG’s partner integrations.
    • Own strategy and execution for Marketing Development Fund (MDF) program.
    • Support partner events from strategy to execution.
    • Manage partner marketing communications and increase awareness of our programs through online and offline vehicles. Develop and maintain a Partner Portal to share latest news, assets and programs available to customize and co-brand.
    • Develop partner marketing tools and ensure that partner programs meet marketing objectives.
    • Evaluate the marketing performance of partners and recommend improvements.


We have an open-minded culture and many exciting projects where you have the freedom to “be your best you”. You’ll have opportunities for international collaboration on top of a comprehensive training and development program that encourages professional growth. We are in an innovative market and offer future-proof products. Most importantly, an overall a pleasant team-oriented working atmosphere.

This is a fast-paced environment - we are looking for smart, high energy candidates who are driven to make a big impact and who want to work alongside a growing team. We collaborate often so you must be team player! The perfect candidate will thrive on the prospect of taking on new challenges and helping Software AG increase its leadership in the digital transformation marketplace!

What to Expect:

  • The employees are smart, friendly and welcoming
  • Health Insurance starts your first day on the job
  • 6 weeks of PTO – 3 weeks of vacation and 3 weeks of sick leave
  • 14 paid holidays (including a floating holiday and a community service day)
  • 401(k) Plan with up to 5% employer match
  • Parental Leave
  • Corporate discount purchase programs
  • Group legal plans
  • Pet Insurance
  • And MANY more


Software AG is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration without regard to race, age, religion, color, marital status, national origin, gender, gender identity or expression, sexual orientation, disability, or veteran status.
Click on the link to view the full EEO statement

























Nearest Major Market: Washington DC

Job Segment: Manager, Marketing Manager, Marketing Communications, Communications, Marketing, Management