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Sr. Manager, GSI & Cloud, ISV & OEM Marketing


Software AG powers digital transformation, the most disruptive force changing the world.


With our market leading technology and talented teams, we are uniquely positioned to help our customers achieve their transformation goals across all industries and are entrusted by 70% of the top 1000 organizations around the world to do this. For these organizations, we unlock the value of data to shape a better future.


We are passionate about the opportunity to connect technology and people for a smarter tomorrow making a lasting difference to our client’s business.  We believe that people are at the center of our success and truly care about our team’s well-being and satisfaction at work.


A central cornerstone of that strategy is the significant expansion of Software AG’s partner ecosystem to expand customer coverage, add world class services capacities and drive & showcase customer innovation.



  • Entrepreneurial
  • Influence
  • Trust Building
  • Executive Presence
  • Growth Mindset
  • Centered and Humility

Major Tasks:

  • Demonstrate knowledge of and ability to leverage a portfolio of demand generation marketing channels with and through partners
  • Drive communication about partner success internal/ external and amplify within the partner
  • Track and report against MDF spend with partners
  • Work to identify the best marketing methods and tactics to increase product sell-through and brand exposure in the region.
  • Manage and collaborate with field marketing and cross-functional teams to build and execute integrated, measurable programs.
  • Plan and execute campaigns to drive engagement, inquires and opportunities.
  • Become the ‘go-to’ person for Global Alliances-related marketing activities
  • Maintain relationships through ongoing contact with partners in joint go-to-market strategies.
  • Coordinate, plan, and participate in partner and third-party events


  • Experience of the ISV, GSI and cloud ecosystem
  • Bachelor’s Degree in Marketing, Business or related discipline required
  • 5+ years’ experience in relevant marketing role in a high-tech B2B software organization
  • 3+ years’ experience in partner marketing would be an additional asset
  • Demonstrated ability to achieve and exceed goals
  • Ability to think strategically, but be equally adept at executing tactically and demonstrate exceptional attention to detail in both disciplines
  • Knowledge of best practices in B2B demand & lead generation and of relevant tools
  • Strong analytical and quantitative capability to determine program effectiveness, ROI, and forecasting
  • Passion and skill for partnering with cross-functional teams and customers
  • Confident, positive, energetic, professional and team-oriented attitude
  • Superior interpersonal, communication, and problem-solving skills
  • Self-motivated with the ability to prioritize and manage competing demands in a fast-paced environment

Location & Travel

  • Preferred location is Globally & North America
  • Expected travel: up to 30% post COVID

We have an open-minded culture and many exciting projects where you have the freedom to “be your best you”. You’ll have opportunities for international collaboration on top of a comprehensive training and development program that encourages professional growth. We are in an innovative market and offer future-proof products. Most importantly, an overall a pleasant team-oriented working atmosphere.

This is a fast-paced environment - we are looking for smart, high energy candidates who are driven to make a big impact and who want to work alongside a growing team. We collaborate often so you must be team player! The perfect candidate will thrive on the prospect of taking on new challenges and helping Software AG increase its leadership in the digital transformation marketplace!

What to Expect

  • The employees are smart, friendly and welcoming
  • Health Insurance starts your first day on the job
  • 6 weeks of PTO – 3 weeks of vacation and 3 weeks of sick leave
  • 14 paid holidays (including a floating holiday and a community service day)
  • 401(k) Plan with up to 5% employer match
  • Parental Leave
  • Corporate discount purchase programs
  • Group legal plans
  • Pet Insurance
  • And MANY more


Software AG is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration without regard to race, age, religion, color, marital status, national origin, gender, gender identity or expression, sexual orientation, disability, or veteran status.
Click on the link to view the full EEO statement






















Nearest Major Market: Washington DC

Job Segment: Cloud, Manager, Marketing Manager, Pre-Sales, Technology, Marketing, Management, Sales