Share this Job

Marketing Automation & Operations Specialist/temporary replacement


This position is available in Sofia.


Software AG Development Center Bulgaria, a subsidiary of Software AG, is one of the fastest growing software companies in Bulgaria. We have established a technology development office in the heart of Sofia focused on development and enhancement of our product suite. We are looking for support of Marketing operation/automation initiatives related to web, events & campaigns, globally and locally.



  • Support countries and Headquarters by implementing campaigns through a marketing automation system (e.g. creating emails, registration forms, nurture e-mailings, reports) 
  • Specific Email and Newsletter Templates creation in Marketo (Marketing Automation Software)
  • Digital Campaigns set up and execution (e.g. Engagement programs, leads nurturing)
  • Sync to CRM, troubleshooting issues related the sync (
  • Provide best practices and tips & tricks for global and local campaigns
  • Campaigns analytics and reporting
  • RTP set up, RTP campaigns management and execution
  • Munchkin Tracking solution for the EU management
  • Implement GDPR operational processes
  • API integrations
  • Database quality management and governance
  • Support & training for colleagues worldwide
  • Troubleshooting issues related the Marketo instance incl. communication with Marketo Support



  • Experience with campaign management and/or marketing automation system – preferably enterprise scale by using Marketo
  • Basic HTML, CSS, JavaScript
  • Fluent written/spoken English language
  • MS Office
  • Excellent communication & customer orientation


  •     An opportunity to work on some of the most important and challenging Software AG products used by large enterprises all over the world
  •     Excellent remuneration package with additional social and medical benefits
  •     Work-life balance: 25 days of vacation, flexible working hours, home office policy
  •     Well-defined career and personal development opportunities in wide range of technology areas
  •     Regular training and team building events
  •     A sustainable job in a global environment
  •     Fun and comfortable working atmosphere


















Job Segment: Operations Manager, Temporary, Developer, Operations, Marketing, Contract, Technology