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Marketing Automation & Operations Specialist / Marketo


Software AG Development Center Bulgaria, a subsidiary of Software AG, is one of the fastest growing software companies in Bulgaria. We have established a technology development office in the heart of Sofia focused on development and enhancement of our product suite. We are looking for support of Marketing operation/automation initiatives related to web, events & campaigns, globally and locally.



  • Support countries and Headquarters by implementing campaigns through a marketing automation system (e.g. creating emails, registration forms, nurture e-mailings, reports) 
  • Specific Email and Newsletter Templates creation in Marketo (Marketing Automation Software)
  • Digital Campaigns set up and execution (e.g. Engagement programs, leads nurturing)
  • Sync to CRM, troubleshooting issues related the sync (
  • Provide best practices and tips & tricks for global and local campaigns
  • Campaigns analytics and reporting
  • RTP set up, RTP campaigns management and execution
  • Munchkin Tracking solution for the EU management
  • Implement GDPR operational processes
  • API integrations
  • Database quality management and governance
  • Support & training for colleagues worldwide
  • Troubleshooting issues related the Marketo instance incl. communication with Marketo Support



  • Experience with campaign management and/or marketing automation system – preferably enterprise scale by using Marketo
  • Basic HTML, CSS, JavaScript
  • Fluent written/spoken English language
  • Degree in Computer Science, Information Technology, or related field
  • MS Office
  • Adobe products set (basic) – Photoshop, Dreamweaver
  • Experience with content management systems
  • Excellent communication & customer orientation


Some of the following will be considered as an advantage:

  • Strong interest in digital campaigns and Marketing initiatives
  • Good knowledge Analytics tools
  • Cross-cultural communication experience
  • German language
  • Salesforce experience



  • An opportunity to work on some of the most important and challenging Software AG products used by large enterprises all over the world
  • Excellent remuneration package with additional social and medical benefits
  • Work-life balance: 25 days of vacation, flexible working hours, home office policy
  • Well-defined career and personal development opportunities in wide range of technology areas
  • Regular training and team building events
  • A sustainable job in a global environment
  • Fun and comfortable working atmosphere


Software AG:

The name “Software AG” may never appear in your day - but our software is virtually everywhere. The fact is: leading brands trust us and use Software AG’s technology every day to serve you better. The company’s big data, integration and business process technologies enable customers to drive operational efficiency, modernize their systems and optimize processes for smarter decisions and better service. Building on almost 50 years of customer-centric innovation, the company is ranked as a “leader” in more than a dozen market categories. We are headquartered in Germany and have R&D and Consulting centers in all major IT hubs in the world. Software AG has about 5 000 employees and is active in 70 countries. Our Bulgarian office was established in 2006 and grew up significantly over the past 13+ years. In Sofia we employ 250+ people in various departments such as R&D, Professional Services, Cloud Operations, Global Information Services, Digital Marketing, Audit, Processes & Compliance and others. We have established ourselves as the third largest R&D center of the company. Software AG:

• is based in Darmstadt, Germany;
• has over 4 000 global customers in 70 countries;
• is the third largest enterprise integration software vendor in the world;
• has more than 300 partners in an expanding global network;


Respected customers in key industries:

  • Banking
  • Insurance
  • Healthcare
  • CPG & Retail
  • Process industries
  • Telecommunications
  • Logistics / Transport
  • Manufacturing
  • Energetics
  • Government


















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